Jay baer quotes

Worry more about being social, and worry less about doing social media

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

People check their phone an average of 110x a day.

Social media is an ingredient, not an entree.

Passion is the gasoline of social media.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

Customers are ninjas now. They are stealthily evaluating you right under your nose.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

If you help someone, you may create a customer for life.

Stop trying to be amazing and start being useful.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

Activate your fans, don’t just collect them like baseball cards.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

Focus On How To Be Social, Not On How To Do Social.

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

The biggest benefit of doing an interview podcast is the relationships you build.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

In social media marketing, average is no longer adequate.

Social media doesn’t create negativity, it uncovers it.

When brands talk about themselves in real time, it’s just boring faster.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

The entirety of the world's knowledge is in your pants right now.

Content is the fire. Social media is the gasoline.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Social media is the ultimate canary in the coal mine

Content that helps is superior to content that sells.

Stop creating reports, and start creating understanding.

The difference between Selling and Helping is just two letters.

Make your marketing so useful people would pay you for it.

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

If you create Youtility, your customers will keep you close.

95% of millennials say their friends are the most credible source of product information.

Content is the emotional and informational bridge between commerce and consumer.

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

There is a very fine line between listening and stalking.

True advocacy is born from culture, not technology or marketing.

If your competitors start copying you then you are doing something right!

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Everyone says social media is a unicorn, but maybe it’s just a horse?

You must fight social media fire with social media water.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

You must market your marketing.

We are surrounded by data, but starved for insights.

Text is the gateway drug to real time marketing.

A lot of companies are still using social as the world’s shortest press release.

Facebook Fan Pages are email newsletters with smaller pictures.

Social media allows big companies to act small again.

Never build your content ship on rented land.

Smart marketing is about help not hype.

True influence drives action, not just awareness.

Give yourself permission to make the story bigger.

Everything ultimately comes down to trust.

Social media is about people, not logos.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

You have to understand not just what your customers need, but how and where they prefer to access information.

Every company is its own TV station, magazine, and newspaper.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Content is fire and social media is gasoline.

Content pays an ongoing information annuity that other forms of marketing simply do not.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

The goal of social media is to turn customers into a volunteer marketing army

The future of marketing isn't big data, it's big understanding.

Give away everything you know, one bite at a time.