Reinvent yourself. Repeat.
Ideas are abundant. Practice giving your ideas away. If you hold onto ideas too tightly, you can convince people (and yourself) that you may not come up with any new ones
Fear is the mortal enemy of creativity, innovation, and happiness.
Being a great company is the new brand.
I'm convinced that the greatness that matters more is the greatness people achieve through helping each other, through collaborating, more than the greatness that's achieved by grabbing all you can or getting all you can or building all you can.
I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.
We try to 'self-medicate' ourselves against boredom with mobile phones in any given moment of free time.
If you have to fear something, fear mediocrity.
If you're not having fun, you're doing it wrong.
You create a fearful culture where you spend a lot of time looking at where you screwed up.
The old paradigm was pay to play. Now you get back what you authentically put in. You've got to be willing to play to play.
Author details
Alex Bogusky: Biography and Life Work
Alex Bogusky was a notable designer. The story of Alex Bogusky began on July 31, 1963 in Miami, Florida.
Alex Bogusky is a designer , marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky . Bogusky left CP+B and the advertising industry in 2010. In October 2010, he announced that he would be leavingadvertising holding company MDC Partners for his new venture, Fear Less Cottage. From 2018 to 2020 Bogusky returned to CP+B under the title "chief creative engineer."
Legacy and Personal Influence
Historically, their work is best remembered for Brand management.
Major Contributions
- Brand management
- Design
- Advertising
Philosophical Views and Reflections
Bogusky was the Chief Creative Officer of MDC Partners Inc. from January to July 2010. Bogusky partnered with Soda Stream International in 2012 to design a 30-second TV commercial promoting sustainability. The ad showed thousands of soda bottles exploding while people make drinks using their Sodastream machines. It was banned in the United Kingdom on account of being deemed "a denigration of the bottled drinks market." A version of the commercial was expected to be shown at Super Bowl XLVII in February 2013.
After an eight-year hiatus from Crispen Porter + Bogusky, Bogusky returned as chief creative engineer in 2018. In January 2020 he announced that he would leave CPB gradually.
